How Facebook(ing) Can Improve Work Productivity

In a study dating back almost 2 years ago, Melbourne University's department of Marketing & Management demonstrated how a workforce that takes planned work breaks with Facebook is actually 9% more productive.

The fundamentals behind why this works can be found in guaranteeing the appropriate strategy, effective communication & engagement principles so that a workforce can plan for success. It's about finding the right rhythm & planning your 60-90 minute work sprints.

Social networks are NOT the problem

The problem most companies are facing today isn't the Internet or Social Media, it's the lack of effective Leadership. 86% o senior executive agree that the biggest challenge is to mobilize their workforce, yet 53% of staff are unable to explain their companies strategy. What's wrong with this picture? Leadership is about setting direction & delegating, it's about using a “story-telling cascade” to build a shared and compelling narrative about the need for change.. or the results you expect to achieve. The competitive advantage of the twenty-first century is increasingly derived from hard-to-copy intangible assets such as company culture and leadership effectiveness.

People Strategies First

Leveraging insight from Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage; Charles Darwin’s observation that “the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment” may have become something of a cliché in the literature on change management, but it has never rung more true in the business world. The ability to manage an organization dynamically so that it can both shape its environment and rapidly adapt to it is becoming the most important source of competitive advantage in the twenty-first century. Success is about winning not just in the marketplace for customers, but also in the marketplace for talented employees.

The role of business in society is changing. As we work more and socialize less, the time we have left for traditional activities involving our family, our local community, and our religious institutions is declining. As a result, our sense of meaning and identity is increasingly derived from the workplace (our jobs) and the marketplace (the products and service we buy). The message is that talented employees are not content to be cogs in a machine geared to hitting quarterly performance numbers. They want to work in dynamic workplaces where they feel empowered to make meaningful, positive change happen.

You Can't Manage What You Can Measure

Once you've got your people strategy effectively in place, what mechanisms will you use to measure active contribution toward company results? How will you address the 7 simple questions that drive your strategic plans; Who, What, When, Where, How, Why? And most importantly, how will you answer the always difficult “but Should we or Shouldn’t we?” questions?

By empowering your team with a solid Vision and aligning them around agreed strategies, you'll also need to ensure a fine balance of productive work sprints coupled with recovery breaks.

Why not let them Facebook when you know you're already getting he very best out of your people? What measurements do you have in place that give you confidence of how your team is engaging their available productive capacity?

Internet usage & Productivity; Compliment or bitter rivalry?

Can you recall before the advent of the internet, and this is still true today in many public service locations, how you could walk into a workplace & spot at least 1/2 of the employees reading a newspaper or standing by the water-cooler in idle chatter?

Yes folks, before the internet came to be, companies already had productivity issues! All the internet did, as with every other positive aspect it also brought about, was accelerate what was already right or worng about our organizations.

The great debate is on.. and every man and his dog has an opinion, so let me share with you my own. The internet, like anything else in life, is only a distraction in the workplace if your organization lacks the disciplined effort to engage it's key-stakeholders in the activities required for both employee & employer to succeed. The fact is that the internet is a significant & key enabler of innovation, including finding new ways to become more productive by sharing best practices. But don't take just my word for it, let's explore the messaging that's prevelant out there today.

Surprise: Internet monitoring reduces Internet use

And if you declare a police state, putting armed officers on every street corner you'll reduce crime. But is that what you really wanted? What's your objective? To have people use the internet less or for them to be more produce more work that drives desirable results? If the latter is your choice, then focus on getting your team on-board with a sound game-plan for achieving success. Give them the skills, knowhow, resources & effective communication strategies that will keep them highly engaged, motivated & productive. The internet isn't the real issue.. it's more than likely that you're just not doing a great job of motivating people to do the right things at the right time required to achieve success.

Social networking at work leads to productivity loss

So I guess when I last connected to someone on LinkedIn, which in turn resulted in a transaction where I was engaged to perform a key (remunerated) project, that wasn't productive? Or when I tweeted a question about what best product / service to use in order to execute on a particular task.. and I received valuable feedback that reduced the chance of my wasting time on a product that someone else had already deemed poor.. I wasn't really being productive? Social networking at work can only lead to productivity loss if your people aren't focused & engaged, or don't have the skill set / knowhow to leverage social networking to their benefit.

To Lee Fayer, and others alike who make claims that "social networking costs 14 billion pounds a year in lost work time", I would say that you're just looking for excuses to cover up ineffective people management & engagement. For the record, let me say that if your people are spending more than 1h per day on the likes of Facebook when "they should be working" (and this phrase is key), then you've got a management, motivation and or engagement issue.. and not an internet usage issue.

Why Your Employees Are More Productive When They Facebook at Work

The sciences of biology & psychiatry prove that human beings need recovery breaks intermingled with intense work segments in order to maximize their effectiveness & productivity. It's a proven fact that when you allow people to perform completely unrelated tasks in-between work-tasks, they increase their focus and output as a consequence of reaching a higher state of concentration & throughput immediately following their break.

Dr. Brent Coker's work entitled "Freedom to surf: workers more productive if allowed to use the internet for leisure" is more than just common sense, it can also be proven by the practical nature of the following factual diagram brought to us by our friends at WorkMeter.

Because you can't manage what you can't measure

As this graph shows, when a control element is introduced there is a natural tendency for reduced activity. Yet when the appropriate effective management tools, engagement principles & strategic initiative motivate a workforce, what you begin to witness is true productivity (driving company results) which can actually supersede previous levels of "activity".

What are you focusing on these days? Activity which might not be directly contributing to desired results, or productivity by using the right empowerment & engagement principles that guarantee your team get's on-board with your strategic plan?

 

Guest Blog by JC Duarte; The Strategy Guy

The Productivity Paradox – STOP blaming the Internet!

Whilst reading "How the Internet Affects Productivity" by Mika Hannula & Antti Lönnqvist, I was compelled to share my outrage at the irresponsible "blame-game" ineffective typical management insists on playing to cover-up their own inefficiency & mismanagement.

For the record; "the execution of an idea is always more brilliant than the thought", and the Productivity Paradox that so many books & papers have been written on has more to do with the false measurement methods and conceptual misunderstandings applied, than it does looking for someone other then ourselves to blame!

In this blog post you'll find examples of, and learn how / about;

• The Internet is NOT to blame for productivity loss


• The do-or-die relevance of having a strategic plan


• The mistake of ignoring critical measurements


• Productivity is NOT about speed

Reality Check #1 - The Internet is here to stay!

The use of the Internet is NO longer an option! If you haven't figured this out yet, then you might as well find the rock you just crawled out from beneath and quickly get back under it. Better yet, just bury your head in the sand like an ostrich and wait until the next ice-age hits.

Think about your last purchase for a minute,  what's more productive? Placing an add in a magazine, billboard or an intrusive pop-up in a web browser.. or a recommendation from a trusted source? Imagine an online marketplace, such as Linqia,  where companies identify, connect and engage with masses of highly targeted consumers participating in online communities and groups. A +30% engagement rate would be proof enough for me to realize that the Internet is The Place to promote my offering instead of old-school printed media.

When you're looking to wine & dine your sweetheart, or evaluating your next holiday option, do you search on-line before going to the travel agent? That's if you even bother to leave your house & go to the agent in the first place. Who do you trust more? The experiences of your peers as recounted through pictures & stories, or those looking to profit from you booking a picture postcard illusion?

The issue with the Internet these days is that corporations don't take the time to establish an effective strategy, including the necessary education for you to be effective. You can either spend the rest of the day doing Google searches and be overwhelmed by information overload, or you can be educated & given the narrow focus that will lead you to the promise-land of scalable / highly valuable on-line content.

Reality Check #2 - You HAVE to have a plan!

Jim Rohn is noted for stating; “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”  As in life.. in business! Is there really any difference? If you don't have a plan, better yet.. an effective plan, than I can guarantee you'll soon find yourself on someone else's journey!

1st, don't blame your employees if they're surfing the internet instead of doing "productive" work unless you've thought about the expected outcome (effective = outcome focus) of the tasks they're performing as it relates to your over-all success strategy.

2nd, guarantee your staff understands (have them repeat it back to you) your strategy, how it relates to their tasks, and how their individual contributions will contribute toward your success. That's called the buy-in process, and it's the primary difference between successfully executing on an idea vs. just having a brilliant thought!

Oh, and if your plan is to block "non-productive" internet sites, such as YouTube, Facebook, etc.. think again.. you better confiscate their smartphones when they walk through the doors in the morning as well. Unless your people are part of your success plan, then it's not a success plan to begin with.

Reality Check #3 - If you can't measure it, you can't achieve it!

“In life, as in football, you won’t go far unless you know where the goalposts are.” – Arnold H. Glasgow

Have you ever driven around in circles because you didn't have a GPS System? Well that's about as effective as you'll be if you don't have appropriate measurements of where you are.. where you want to be.. by when.. and in what condition when you get there. There's far too much focus on throwing tools at problems instead of first understanding them. A faster car will only increase the speed at which you drive around in circles!

The majority of productivity issues I've seen in organizations have absolutely EVERYTHING to do with lack of planning & strategy, and less to do with lacking technology. Technology is a facilitator, and it's also been known to facilitate / speed your rapid decline when you aren't conscious how quickly that hole you've dug yourself into is getting deeper by the second.

Of the most effective measurement tools I've found to-date to improve productivity has been a little app called WorkMeter. WorkMeter WORKS because it's much more than just about comparing input vs. output. Thinking that productivity is that simple a consequence is just as fool hearted (as Peter Drucker would say) as the single greatest error and deception of our modern accounting system. Which is that PEOPLE are listed in the "liability" column as compared to the "asset" column of corporate balance-sheets.

Reality Check #4 - Productivity is NOT about speed!

Have you ever heard the phrase beauty is in the eyes of the beholder? Well, unless you realize that value is to beauty as beholder is to customer, then you'll NEVER be productive. Worse yet, you'll never be effective! Productivity is LESS about how fast you achieve something, and more about how EFFECTIVELY you achieve it.

Who is your customer? If you're in business, regardless of leadership role, you have both internal & external customers. Internal customers are the colleagues that are co-dependent on you in some form to get their own job done. Whether a colleague awaiting your revision of their concept, a component in a larger over-all process, or the guy in the next cubicle who's mood you influence with your own. External customers are those who see the beauty, and therefore value, in your products.. leading them to purchase more.

Take the example of a Hollywood screenwriter whose productivity is measured in words typed per minute instead of the quality of the output. What's the goal? To get a script written quickly, or to have an interesting script that an audience is willing to fill a movie house to watch? In the first case, the pace at which it's written counts, not the quality of the screenplay itself. How likely are you to shell out your hard earned cash to go watch this movie? This is a typical example of poor productivity measurement. The effectiveness of the output of a writer contributes to the productivity of the writing process, since the customer finally defines the writer’s unit output. The effectiveness of the text written by the writer is without any doubt noticed by the customer, and the over-ruling measurement of productivity!

In summary, if you want to have effective productivity.. true productivity, you need

1. An Effective Plan


2. Employee Buy-in (Momentum, Enthusiasm & Alignment)


3. Understand Your Internal & External Customer's True Needs & Perceptions


4. Measure, Act / Adjust & Measure Again (Incremental Progress Toward a Predefined Outcome)


5. Educate, Acknowledge & Celebrate Success


6. Forget Your preconceived Notion of Productivity / True Productivity = Customer Value Perception

How many of these can you CONFIDENTLY "tick-off" as complete or under-control?

Guest Blog by JC Duarte; The Strategy Guy